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- MUSIC VIDEOS AND VFX KEEP IN TUNE WITH EACH OTHER AND THE TIMES October 1, 2025By TREVOR HOGG Ingenuity Studios provided and coordinated the visual effects work for the music video for “My Universe” by Coldplay + BTS, with contributions from AMGI, BUF, Rodeo VFX and Territory Studio. (Image courtesy of Ingenuity Studios) Seen as a breeding ground for celebrated filmmakers such as David Fincher, Spike Jonze and the Daniels […]
- NEW TECH AND VFX ADVANCES SPARK COMMERCIALS AND SHORT-FORM October 1, 2025By CHRIS McGOWAN Daredevil, Colossus and other Marvel characters in the Electric Theatre Coke commercial bridged high-end visual effects and classic comic book art.(Image courtesy of Coca-Cola and Marvel Comics) It’s not just advances in traditional VFX software that are transforming advertising, it’s the rise of emerging technologies like generative AI that is reshaping the […]
- PROGRAMMING THE REAL-WORLD INTO TRON: ARES October 1, 2025By TREVOR HOGG Images courtesy of Disney Enterprises. Practical Light Cycles were built with LED light strips, which allowed for scenes in the real world to have the proper reflections and refractions. As much as Tron was prescient in regards to the technological and societal impact of computers, the growing debate over the application and […]
- BÉATRICE BAUWENS: A CHAMPION FOR GROWING FRENCH VFX October 1, 2025By OLIVER WEBB Images courtesy of Béatrice Bauwens, except where noted. Béatrice Bauwens, Head of Studio, MPC Paris. (Image courtesy of PIDS-Enghien) Béatrice Bauwens was born and raised in Tourcoing near Lille in the North of France where her parents were teachers. “I studied first at Lille University of Science and Technology,” Bauwens begins. “At […]