VFX in 2021 Angus Kneale2020-11-18T11:12:34-08:00
Angus Kneale
Chief Creative, Preymaker

Angus is a globally renowned creative pioneer, filmmaker and entrepreneur. In 2020, he launched Preymaker as a future facing collective of creatives, technologists and producers who utilize an advanced custom cloud-based platform to create content for leading brands and forward-thinking companies. Angus was previously Chief Creative Officer of one of the most awarded creative studios in the world, The Mill, which he helped build for over two decades. He launched The Mill in the U.S. transforming it from a London-based boutique to a multi-national creative juggernaut with a roster of award-winning artists, directors and technologists. He played a key role establishing creative partnerships across advertising, film, creative technology and new mediums.

Innovation is Angus’ specialty. He was one of the chief architects in creating breakthrough IP such as The Blackbird®, a unique vehicle for automotive content that can create photoreal, computer generated vehicles of any make or model. Blackbird® was praised by Newsweek, Wired and Top Gear and won a Cannes Innovation Gold Lion. Angus also was one of the key architects of Cyclops™, an AR toolkit used alongside Blackbird® in a collaboration with Epic Games and Chevrolet that kicked off the Game Developers Conference for Epic Games in 2017. It generated massive press coverage on Discovery Channel, Adweek, Mashable, Variety and Huffington Post and went viral. It also ranked #1 on social news aggregator Reddit, a key cultural barometer in the U.S.

Angus directed PETA’s Cannes Gold and VES award-winning “98% Human,” pioneering photoreal computer generated creatures. This fundamentally propelled the use of digital animals in media and entertainment. The spot received a standing ovation led by Dr. Jane Goodall at the Great Apes Summit, paving the way for films such as The Jungle Book and The Lion King.