Executive Producer, Founder
4Realz
selma@4realz.biz
US

Selma Sabera Ruzdijic

4Realz LLC, Los Angeles, CA — President, Executive Realist
October 2019 - PRESENT

Creative technology consulting, product management, and design using emerging technologies like virtual production, AR/VR, photogrammetry, depth imaging, 5G, computer vision, AI, machine learning, etc. 
Current partners: Epic Games, DreamView, Chicken Bone FX, Vita Motus, Explora, Hidden Worlds Entertainment, and The Relevant Group
Most of my projects are under NDAs and end up getting funding. Portfolio

Meow Wolf, Santa Fe, NM — Executive Producer
November 2017 - September 2019

XR Executive Producer for Meow Wolf’s new exhibits. This included producing content and planning infrastructure for mobile AR, spatial computing, AR glasses, photogrammetry, and volumetric capture. 
Built the Meow Wolf cross-reality (XR) team from the ground up. Brought in $700,000 in team sponsorships in about 6 months.
Assist CEO, CFO, and EVPs with business development and raising capital. The XR lab was one of the key stops for investors of a $158M capital round.

Industrial Light & Magic, San Francisco, CA — Sr. Media Systems Engineer
June 2006 - October 2015

Technical PM/controller for the build-out of the Star Wars floor at the Letterman Center in San Francisco. This was a $2M project involving change management with internal executives and Disney corporate.
Transitioned production to 4K daily workflows for “Star Wars: The Force Awakens”, “Avengers: Age of Ultron”, “Ant-Man”, “Jurassic World”, and “The Revenant”.
Collaborated on ILM’s virtual production rigs with system builds.
Created remote review workflows for our A-list directors, like Michael Bay.
Various studio expansions and improvements at Skywalker & Big Rock Ranches, including Mr. Lucas’ personal post-production suites and theaters.

PROJECTS
The Navigator A mixed reality sculpture

Portals BayA volumetric collaboration

The AtriumA haptic VR experience

Film Credits

Star Trek (2009), Captain America: The Winter Soldier, Evan Almighty, Strange Magic, Noah

Skills & Titles

Executive Leadership Post/VFX/XR/Immersive Imaging/Vision systems/ML Rapid Prototyping/MVP Process Design/Operations BizDev/Strategic Partnerships

Awards

2019 UE MegaGrant, 2019 Magic Leap Grant, 2019 Auggie Award: Best of Art and Film