Category 7: Outstanding Visual Effects in a Commercial

This award is to honor the overall achievement of the visual effects within a Photoreal (per Definition G) or Animated (per Definition A) Commercial (per Definition B). Any commercial that is originated for broadcast, theater, or streaming may be considered, including paid advertisements, and PSAs. All entries must have been created for a paying client except pro bono work for charities and non-profit organizations. Limited distribution promos and branding materials, such as trailers, trade show content, product demos and spec ads are ineligible. Entries must consist of original content; content largely recut from other sources is not allowed. The Work to Be Considered entries must consist of the original commercial material, including text, product logo, etc., must clearly identify the product/brand/service being advertised, and while it may be edited from the as-aired version to fit the maximum allowable upload length; it must still be readily apparent to the viewer that the entry is a commercial.

Definitions

A. Animated refers to a project where the filmmakers have purposely chosen a look clearly distinct from photorealism for the benefit of the storytelling, in which movement and characters’ performances are created using a frame-by-frame technique. The Awards consider animation to be a genre that is independent of the process by which it is created. Some of the techniques of animating films include but are not limited to hand-drawn animation, computer animation, stop-motion, clay animation, pixilation, cutout animation, pinscreen, camera multiple pass imagery, kaleidoscopic effects created frame-by-frame, and drawing on the film frame itself. Motion capture and real-time puppetry are not by themselves animation techniques.

B. Commercial is defined as a motion imaging work, intended for theatrical, broadcast or streaming, that has been paid for by an identified sponsor, has been sent through one or more mass media, and is directed to a market segment with the explicit purpose of supporting the promotion or sale of a product, brand, service or idea. Trailers, demos and business-to-business trade show projects are excluded from this definition. It should be readily apparent to the viewing public that the entry is a commercial.

C. Episodic is defined as a single episode of a Series as defined by Definition I or Limited Drama/Mini Series as defined by Definition F.

D. Feature is defined as a scripted, single, closed-end work, with a beginning, middle and end, with a duration of 45 minutes or more. Documentaries, defined as a nonfiction work, intended for theatrical release, with a duration of 45 minutes or more, dealing creatively with cultural, artistic, historical, social, scientific, economic or other subjects, with the emphasis on fact and not on fiction, are included in this category type. Pilots or single episodes which are part of a Series as defined by Definition I or Limited Drama/Mini-Series as defined by Definition F, are explicitly excluded from this category type.

E. Game Cinematics are defined as non-interactive sequences inserted into the action of a video game, or the pre-rendered sequences used as a game promotion.

F. Limited Drama/Mini-Series is defined as a single title, multi-part, closed-end program, intended for broadcast or streaming, based on a single theme or storyline, with a clear beginning, middle and end, which is resolved within the piece in two (2) or more installments.

G. Photoreal is synonymous to live action, the intent being that the images should appear to have been photographed in the real world, even if the actual subjects are fantastical and do not exist in the real world.

H. Real-Time Projects are defined as projects that are generated through a CG rendering engine at the same time the audience experiences them. Pre-rendered projects, such as “cinematics”, are not eligible – all projects must be demonstrably interactive at the time of the real-time render. One way to demonstrate the real-time nature of the Project is by including a fps frame rate counter in the Before & After. If the real-time nature of the submission is called into question, the submitter must be able to prove the real-time nature of the rendering by demonstrating interactivity of the scene live to the VES Awards Committee. Real-Time Projects must have been released for the first time to the general public within the calendar year of the Awards. Demonstrations are not eligible for an Award. Game content updates, such as a new season or a DLC pack, may be submitted as valid entries, provided the vast majority of the content being shown in the Work to be Considered is new to that release and shipped during the premiere date window for this awards year. The entirety of the year’s work may be considered, but the entry must be clearly titled showing the content source.

I. Series is defined as a scripted program, intended for broadcast or streaming, with a theme, storyline or principal characters that must be predominantly featured in a minimum of six (6) continuous episodes.

J. Special Venue Project is defined by the location at which the material is shown. Special Venues are locations such as theme parks, large-format theaters, museums, galleries, outdoor sites, or live theatres, but not standard movie theaters, homes, or personal viewing devices. Projects must be specifically created for that venue; repurposed projects do not qualify. One time projects (e.g., opening/closing ceremonies at the Olympics) are eligible in this category, as are Virtual Reality projects for Special Venues. Demonstration, pre-release, or trade show projects are not eligible for the VES Awards. Special Venue Virtual Reality projects must use custom equipment and cannot use readily available consumer gear. Special Venue Projects may be Photoreal or Animated, interactive or linear, and 2D or 3D; but the Work to Be Considered and Before & Afters must be submitted as 2D, linear, and with the correct specifications.

K. Student Project is defined as a motion media project created under the auspices of an accredited school or university.

Project Qualifications

Premiere Dates:

January 1 to December 31, 2024

Qualifying Projects

A Photoreal (per Definition G) or Animated (per Definition A) Commercial (per Definition B), intended for Theatrical, Broadcast or Streaming distribution.

Commercial Distribution Requirements

To be eligible in an COMMERCIAL (per Definition B) category, an entry must satisfy at least ONE of these distribution criteria:

1.   The work must have been marketed and exhibited to a public audience via at least ONE of these distribution methods:

  • a theater for a paying public audience
  • broadcast television to at least 50% of the total potential viewers in the original release country
  • pay/basic cable transmissions (including by way of example so-called basic cable, pay cable, pay television and interactive cable)
  • broadband to markets representing at least 50% or more of households in the original release country
  • recognized web-based/OTT broadcasters who commission content (e.g. Netflix, Amazon Prime, YouTube Originals, Apple TV+).

2. The entry is eligible for an Emmy as a “Commercial” per NATAS eligibility criteria for the current award year.

Additional Information for General awards

Titles, motion graphics and logos are not eligible in any General category.

How To Submit

All Submissions may only be made through this VES Awards website by following the directions below.
  • Designate ONE person to be your primary “go to” person for all VES Awards matters. This person is the official Submitter. They must sign the Submission Form.
  • The submission form will be available starting on or about September 15, 2024 on this site.
  • Click on “Submit an Entry” below.
  • After clicking “Submit an Entry”, click on “Create New Submission.” Instructions will take you through the complete registration and submission process and will guide you on how to prepare your materials for upload.
  • Give each entry a distinct project title (preferably the project’s main title) and entry name on both the entry form and on the slate (e.g., Main Title of Project: Avengers; Name of Clip: Hulk Smashes Loki).
  • When you have completed the Submission Form, click ”Submit”. A unique Submission Number will be automatically issued. At the same time, slates will be automatically generated for your viewing materials.
  • One submission per form. Do not combine multiple entries on a single submission form.
  • Making a note of the official Submission Number. Do not lose this login information or share it with an unauthorized individual. You will need this information later if you must make changes to your submission.
  • Print or Download your completed entry form, have it signed by the appropriate individuals (electronic signatures are acceptable), upload the completed form to the site by the deadline, October 31, 2024.
  • Entry fees should be paid by using the online credit card authorization form in the section “Submit an Entry”.
  • Use the Submission Number in all correspondence relating to your entry.
  • Upload your viewing materials in Submission Format (ProRes LT as specified below), no later than Thursday, October 31, 2024.

Nominees, Submission Forms & Signatures & Contact Person

Nominees
  • The allowable types of nominees and the number of nominees are noted in the special rules of each category. In addition, the special rules of each category specify the valid nominee type(s) which can be assigned to each nominee slot number. Select your nominees carefully. Submitters should consider qualified artists who no longer work at the facility.
  • If you find that you need to make an entrant name substitution, go to the original online submission form using the username and password issued at the time of submission. Make the desired name change and click “Submit” to complete the change.
  • No substitutions will be allowed after the nomination event.
  • If there is valid reason to question the eligibility of an entrant, the VES Awards Committee reserves the right to investigate the situation and take appropriate action. For more information on name substitutions, consult the VES Awards Policies, Section 11, Name changes, substitutions, and challenges.
Submission Forms and Submission Numbers

You must fill out a Submission Form online and obtain a Submission Number to be in the Awards. Complete the form, have it signed (electronic signatures are acceptable), upload the completed form to the site by the deadline, October 31, 2024. List nominees in the order in which they should appear in any announcements or publicity. Make sure the names and email addresses are spelled correctly.

Signatures

Entry forms must be signed by:

  • The person submitting the entry (who may or may not be an entrant); and
  • The overall project VFX Supervisor (in animated categories, may also be overall project Director or Animation Supervisor); or
  • The overall project VFX Producer (in animated categories, should be the Animation Producer).
  • In the case of submissions created under the employ of a facility, a member of the facility’s management

The signers acknowledge that all entrants are eligible and agree to follow and be bound by the rules, procedures, and policies of the VES Awards.

In the case of multiple entries from the same submitting organization, instead of signing each individual submission form the overall VFX Supervisor or overall VFX Producer or, in animated categories, the overall Director, Animation Supervisor, or overall Animation Producer (or the equivalent to these job titles) may submit a single signed letter to the Awards Committee covering all of the award submissions they are authorizing. This letter must include each individual Submission Number for which they are signing. To avoid confusion, this letter should be submitted to awards@vesglobal.org at the same time as the entries it is authorizing.

Contact Person

Please assign one contact person for all your entries. This is the individual (the Submitter) to whom the username and password for uploading your electronic submission will be sent.

This contact person must be available to the Awards Committee during vetting (November through early January) to deal with any potentially disqualifying issues that the Awards Committee may uncover during vetting. They should know where to reach everyone named on the submission in case of questions and who can arrange to re-edit a submission if necessary.

Entry Fees

Fees

The total fee for each entry is $460, regardless of how many individuals are named on the submission or their VES affiliation.

Vouchers

Each VES member is entitled to one personal Submission Voucher that will cover that member’s entry fee for one entry only or that member’s pro-rated portion of one entry if they are a part of a team entry.

For purposes of pro-rating, VES vouchers are deemed to have a value of $115 regardless of the category being entered. Therefore, the non-VES entrants must pay the difference between the $460 total entry fee minus the value of the VES vouchers being applied to the entry.

  • Example #1: Assume that an entry in category 4 (where a total of five entrants is allowed) is using two vouchers valued at $230. That leaves a balance of $230 to be split among the remaining three entrants for a total value of $460.
  • Example #2: Assume that an entry in category 12 (limited to four entrants) is using one voucher only. That leaves a balance of $345 to be split among the remaining three entrants.

Vouchers are non-transferable.

What Should Be Uploaded?

Entry Content

Your entry is made of two required parts and an optional third part:

The Work to Be Considered – Required

  • The work you are submitting for the judges to view.

The Before & Afters – Required (Optional for Student Award)

  • Descriptive information about how the VFX for the project were created.

Supplemental Material – Optional (Not used or available in the Nomination Event)

  • A concise written description of how the Work to Be Considered was created.

  • The description text may NOT be the transcript of the Before & Afters voice-over; either in its majority or its entirety.

  • The entire contents of the supplemental material (text, images, etc.) must be relevant to the category of the submission.

Length Requirements:

Work to Be Considered Length: 1:30 Max.* 

Before & Afters Length: 2:00 Max.* 

Optional Supporting Material PDF: 1:00 reading time 

*Not including the length of slates 

Entrants are responsible for their own quality control. The VES accepts no responsibility for viewing materials that do not play properly, are submitted at the wrong resolution or format, or are of inferior quality (see Submission Format, below). 

Viewing materials (including Before & Afters), supplemental materials, or slates may NOT contain the names of facilities, production company logos, logo bugs, or individuals that worked on the project. Entries containing such material will be required to resubmit without identifying marks or they may be disqualified. 

Work To Be Considered

This is the project material you wish to enter for an award. All Work to Be Considered must be submitted as premiered. Long single shots may be edited down for length by trimming the head or tail of the shot, or lifting one continuous section from the middle. However, you may NOT: 

  • Change the order of sequences from how they appeared within the project 
  • Change the order of or edit shots (except very long shots as stated above) within a sequence
  • Put different contextual material around the Work to Be Considered other than how it was premiered 
  • Add fades or dissolves to “smooth” awkward transitions created by cutting down the sequence. However, you may place a few frames of black between segments 
  • Use sound other than the original sound track as premiered 
  • Add watermarks to any viewing material

You should provide some contextual material surrounding the Work to Be Considered where it is available. “Contextual Material” is the shots (visual effects or otherwise) immediately preceding or following the work you are submitting. This contextual material shows how the Work to Be Considered fits into the scene, sequence, or project. Contextual Material must be short and solely shown to set up the effects being presented. 

Before & Afters

The Before & Afters material must be unique to this entry and tailored to the category you are entering. Where the special (practical) effects played a major role in the project, the Before & Afters should include footage demonstrating this fact. Before & Afters entered in different categories from the same project must be significantly different from one another and must specifically address the shots and category being submitted. Before & Afters must demonstrate how the work was accomplished through one or more of the following:

  • Storyboards Animatics and/or previs 
  • Raw plates
  • Raw elements 
  • Work-in-progress (developmental progression of shot) 
In addition: 
  • Company logos, (school logos in the case of the Student Award), logo bugs, or facility or individual names identifying who worked on the entry (either visually or audibly referenced) are not permitted. Entries containing such material will be required to resubmit without identifying marks or they may be disqualified. 
  • Special Venue entries must include video footage of the project from the perspective of the audience. 
  • Real-Time entries should include video footage demonstrating game assets in their native authoring environment. Overlays showcasing hardware and software performance are also welcomed. 
  • Entries for Virtual Cinematography in a CG Project, must have a voice-over track explaining how the entry focuses on the cinematography including the contributions of previs, mocap, layout, and lighting.
  • You may not use the same Before & Afters clip for two different categories, though limited reuse of individual shots is permissible as long as they fit the intent of the category. 

Your entry may be disqualified if the Before & Afters material contains any of the following: 

  • Extraneous material that does not relate directly to the Work to Be Considered Shots
  • Sequences that are not shown in the Work to Be Considered except for brief references from external sources, such as YouTube or other films 
  • Talking heads explaining the work (voice-over narration is acceptable) 

NOTE: Before & Afters videos are not required to be submitted for Student Award but may be submitted at the option of the submitter. However, student entrants who choose not to submit Before and Afters are required to submit a short written explanation of how the work was created. Do not include the names of the school or of individual students who worked on the project in the written material, or your entry may be disqualified.

Supplemental Material

Submitters may, at their option, provide a concise written description of how the Work to Be Considered was created. Please submit a PDF file of your written material at the time of submission by uploading the PDF by clicking on “Actions>Upload supplemental material” on the Submission Form. PDFs of nominated entries will be posted on the View & Vote website. Do not send printed copies of written supporting material to the VES. 

Guidelines for Supplemental Material:
  • Put the Submission Number on every page 
  • Keep the number of pages to a minimum 
  • Written material may not include the names of individuals or facilities that directly worked on the visual effects. 
  • Reprints of magazine or web articles are not allowed 
  • Please name the PDF file the same as the Submission Number of your submission (e.g. 01- 9999).

Audio

All sound used in the Work to Be Considered portion of the entry must be the original sync sound as premiered. Entries may be submitted MOS, but they must be clearly labeled as such on the slate. However, the Before & Afters material may have alternate audio, including relevant commentary. Commentary may not include the names of facilities or individuals that did the work, be self congratulatory, or otherwise off-topic.

Slates

  • The Slates contain the Submission Number needed for the filename. 
  • The Head Slate goes at the beginning of each submission, and the Tail Slate goes at the end of each submission. Tail slates will be automatically generated when you create your submission. If revised materials are submitted, you do not need to update the Slate.

Submitting Viewing Materials

Viewing materials must be submitted in electronic form. We will not accept a submission in physical media form.

Electronic Submissions

When you first made your submission you created a unique username and password to use for electronic material submissions. Use the same username and password for all your submissions. But keep in mind that each individual entry will also be given a unique file name that corresponds to only one specific Submission Number.

Submission Format: 

The submission format is Apple ProRes LT (422) in a QuickTime wrapper (.mov).

  • One tool that you can use to create a correct entry is Blackmagic’s DaVinci Resolve,  the free version available for PC, Mac, and Linux is sufficient.
All viewing material must follow these guidelines:
  • 1920x1080p, 23.98fps ProRes LT (422) Video
  • Color encoding per Rec709
  • Gamma 2.4
  • Audio should be stereo, embedded uncompressed PCM 16-bit or 24-bit 44.1/48KHz. Peak audio levels must not exceed -2dBTP referenced to a digital meter. We require using true peak limiting and ATSC A/85 (US) or EBU R128(EU) standard target loudness levels which target -24dB LUFS for dialogue.
No exceptions to these requirements.

Upload Order

The entry must be uploaded in two parts: 

  • The Work to Be Considered (the entry) is one upload; and 
  • The Before & Afters material is the second upload. 

Use the VES slates on both uploads and follow the upload order below in assembling your submission: 

Upload No. 1:

Part 1:
WORK TO BE CONSIDERED

A) :05 VES HEAD SLATE
B) :01 BLACK
C) — WORK TO BE CONSIDERED MATERIAL
D) :01 BLACK
E) :01 VES TAIL SLATE

Upload No. 2:

Part 2:
BEFORE & AFTERS

A) :05 VES HEAD SLATE
B) :01 BLACK
C) — BEFORE & AFTERS
D) :01 BLACK
E) :01 VES TAIL SLATE

 

Do not combine your uploads.  Viewing material deviating from these format specs will not be accepted.

File Naming Conventions

The Submission Number is the number on your SLATE, formatted as XX-XXXX. Please use versioning in the filename on your uploads, starting with v01. If a re-upload is needed, please use the next version number. The Work to Be Considered and Before & Afters may have different version numbers.

Your uploaded submission(s) must be named as follows:

For Part 1: Work to Be Considered 

  • Entry-ID_v##.mov (This is the original project material) 

For Part 2: Before & Afters 

  • Entry-ID_beforeandafters_v##.mov (This is your Before & Afters file) 

Example:

For Submission ID 02-0003, name your files as follows: 

  • Work to Be Considered: 02-0003_v01.mov
  • Before & Afters: 02-0003_beforeandafters_v01.mov

For a reupload of the Work to Be Considered:

  • Work to Be Considered: 02-0003_v02.mov

 

Maximum Number of Entries Per Project

General Categories (Categories 1 through 8 inclusive)

Only ONE submission per project is allowed in the General Categories. Submissions may combine the work of several facilities in one entry. Submitters should consult with the overall VFX Supervisor or VFX Producer to avoid conflicting entries.

If multiple entries are submitted, all submitters will be notified that they must submit one joint entry or risk disqualification of all entries. If a payment has been made on a duplicate entry, the submitter may use that payment towards an entry in a different category.

Eligible Nominees & Entry Slots

General Categories (Categories 1 through 8 inclusive)

Slot 1: the overall VFX Supervisor

Slot 2: the overall VFX Producer

Slot 3: open to any significant effects contributor

Slot 4: open to any significant effects contributor

Slot 5: the overall Special Effects Coordinator/Supervisor (Only if the practical effects played a prominent role in the project, otherwise leave empty. No exceptions.)

A maximum of four (4) individuals most responsible for the overall creative design, supervision, execution, management and delivery of the project may be included. In addition, the Special (i.e., Practical) Effects Coordinator/Supervisor must be named as a fifth entrant where appropriate. The named entrants should represent a cross-section of Facilities who made significant contributions to the project. Facilities should consult with each other and either the overall VFX Supervisor or VFX Producer before submitting. Multiple entries will put all entries at risk.

Entrant 1: May only be the overall project Visual Effects Supervisor

Entrant 2: May only be the overall project Visual Effects Producer

Entrants 3 & 4: At the discretion of either the overall VFX Supervisor or the VFX Producer, two additional individuals who have made the most significant personal day-to-day contribution to the design, execution, and/or technology of the Work to Be Considered may be entered. These individuals may be, but are not limited to:

  • In-house (Facility) VFX Supervisors, Supervisors of Digital Effects, Animation, CG, Modeling, Compositing, etc.
  • Any Digital Artist, Lead Animators, CG Leads, Lead Compositors, etc.
  • Miniatures/Physical Models/Prosthetics Supervisors

Entrant 5: May only be the overall project Special Effects Coordinator/Supervisor, if applicable. Do not enter other artists in this spot.
It is the policy of the VES Awards that Special (Practical) Effects Coordinators/Supervisors be recognized for their work when the special effects contributed significantly to the overall visual impact of a production. Accordingly, the Special Effects Coordinator/Supervisor must be named when the contributions of the special effects are a prominent part of the project. Therefore the fifth nominee spot is set aside exclusively for the Special Effects Coordinator/Supervisor. Do not enter anyone else.

Exceptions and Petitions

Exceptions to the rules may be requested by petition. The Awards Committee considers all petitions on their merits and may grant them at its sole discretion. Submit petitions by clicking on the “Petition Committee” link on the Submission Form.

How Do I Get Support?

Questions about these Awards should be directed to awards@vesglobal.org.