Category 7: Outstanding Visual Effects in a Commercial
This award is to honor the overall achievement of the visual effects within a Photoreal (i.e., live action) or Animated Commercial. Any commercial that is originated for broadcast, theater, or streaming may be considered, including paid advertisements, and PSAs. All entries must have been created for a paying client except pro bono work for charities and non-profit organizations. Limited distribution promos and branding materials, such as trade show content, product demos and spec ads are ineligible. Entries must consist of original content; content largely recut from other sources is not allowed. The Work to Be Considered entries must consist of the original, as-aired commercial, including text, product logo, etc., and have an original running time of no less than 15 seconds and no more than 90 seconds.
A Photoreal or Animated Commercial, intended for Theatrical, Broadcast or Streaming distribution. A Commercial is defined as a motion imaging work that has been paid for by an identified sponsor, has been sent through one or more mass media, and is directed to a market segment with the explicit purpose of supporting the promotion or sale of a product, brand, service or idea. It should be readily apparent to the viewing public that the entry is a commercial. In addition, an entry in this category must also satisfy ONE of these criteria:
1. The work must have been marketed and exhibited to a public audience via at least ONE of these distribution methods:
- a theater for a paying public audience
- broadcast television to at least 50% of the total potential viewers in the original release country
- pay/basic cable transmissions (including by way of example so-called basic cable, pay cable, pay television and interactive cable)
- broadband to markets representing at least 50% or more of households in the original release country
- recognized web-based/OTT broadcasters who commission content (e.g. Netflix, Amazon Prime, YouTube Originals, Apple TV+).
2. The work is eligible for an Emmy as a “Commercial” per NATAS eligibility criteria for the current award year.
January 1 to December 31, 2023
A Commercial is defined as a motion imaging work that has been paid for by an identified sponsor, has been sent through one or more mass media, and is directed to a market segment with the explicit purpose of supporting the promotion or sale of a product, brand, service or idea. It should be readily apparent to the viewing public that the entry is a commercial.
Photoreal is synonymous to live action, the intent being that the images should appear to have been photographed in the real world, even if the actual subjects are fantastical and do not exist in the real world.
Animated refers to a project where the filmmakers have purposely chosen a look clearly distinct from photorealism for the benefit of the storytelling. The Awards consider animation to be a genre that is independent of the process by which it is created. Some of the techniques of animating films include but are not limited to hand-drawn animation, computer animation, stop-motion, clay animation, pixilation, cutout animation, pinscreen, camera multiple pass imagery, kaleidoscopic effects created frame-by-frame, and drawing on the film frame itself. Motion capture and real-time puppetry are not by themselves animation techniques.
Titles, motion graphics, and logos are not eligible in this category.
WHO IS ELIGIBLE?
Slot 1: the overall VFX Supervisor
Slot 2: the overall VFX Producer
Slot 3: open to any significant effects contributor
Slot 4: open to any significant effects contributor
Slot 5: the overall Special Effects Coordinator/Supervisor (if the practical effects played a prominent role in the project. No exceptions.)
A maximum of four (4) individuals most responsible for the overall creative design, supervision, execution, management and delivery of the project may be included. In addition, the Special Effects Coordinator/Supervisor must be named as a fifth entrant where appropriate. The named entrants should represent a cross-section of Facilities who made significant contributions to the project. Facilities should consult with each other and either the overall VFX Supervisor or VFX Producer before submitting. Multiple entries will put all entries at risk.
All submissions are required to enter:
Entrant 1: May only be the overall project Visual Effects Supervisor
Entrant 2: May only be the overall project Visual Effects Producer
Entrant 5: Must be the overall project Special Effects Coordinator/Supervisor, if applicable. Do not enter other artists in this spot.
At the discretion of either the overall VFX Supervisor or the VFX Producer, two additional individuals who have made the most significant personal day-to-day contribution to the design, execution, and/or technology of the Work to Be Considered. These individuals may be, but are not limited to:
- In-house (Facility) Creative Directors, VFX Supervisors, Supervisors of Digital Effects, Animation, CG, Modeling, Compositing, etc.
- Any Digital Artist, Lead Animators, CG Leads, Lead Compositors, etc.
- Miniatures/Physical Models/Prosthetics Supervisors
- Overall Executive Producers and/or Executive Creative Directors are not eligible
It is the policy of the VES Awards that Special (Practical) Effects Coordinators/Supervisors be recognized for their work when the special effects contributed significantly to the overall visual impact of a production. Accordingly, the Special Effects Coordinator/Supervisor must be named when the contributions of the special effects are a prominent part of the project. Therefore the fifth nominee spot is set aside exclusively for the Special Effects Coordinator/Supervisor.
Entrant Names; Entrant Substitutions
List entrants in the order in which they should appear in any announcements or publicity. Make sure the names and email addresses are spelled correctly. Select your nominees carefully. Submitters should consider qualified artists who no longer work at the facility.
If you find that you need to make an entrant name substitution, go to the original online submission form using the username and password issued at the time of submission. Make the desired name change and click “Submit” to complete the change.
No substitutions will be allowed after the nomination event.
If there is valid reason to question the eligibility of an entrant, the VES Awards Committee reserves the right to investigate the situation and take appropriate action. For more information on name substitutions, consult the VES Awards Policies, Section 11, Name changes, substitutions, and challenges.
Submission Forms and Submission Numbers
You Must fill out a Submission Form online and obtain a Submission Number to be in the Awards. Complete the form, have it signed (electronic signatures are acceptable), upload the completed form to the site by the deadline, November 30, 2023.
Entry forms must be signed by:
- The person submitting the entry (who may or may not be an entrant); and
- The overall project VFX Supervisor; or
- The overall project VFX Producer.
- In the case of submissions created under the employ of a facility, a member of the facility’s management
The signers acknowledge that all entrants are eligible and agree to follow and be bound by the rules, procedures, and policies of the VES Awards.
In the case of multiple entries from the same submitting organization, instead of signing each individual submission form the overall VFX Supervisor or overall VFX Producer (or the equivalent to these job titles) may submit a single signed letter to the Awards Committee covering all of the award submissions they are authorizing. This letter must include each individual Submission Number for which they are signing. To avoid confusion, this letter should be submitted to the VES office at the same time as the entries it is authorizing.
Please assign one contact person for all your entries. This is the individual (the Submitter) to whom the username and password for uploading your electronic submission will be sent.
This contact person must be available to the Awards Committee during vetting (December through early January) to deal with any potentially disqualifying issues that the Awards Committee may uncover during vetting. He or she should know where to reach everyone named on the submission in case of questions and who can arrange to re-edit a submission if necessary.
HOW MANY ENTRIES MAY BE SUBMITTED FOR THIS PROJECT?
Only ONE submission per project is allowed in the General Categories. Submissions may combine the work of several facilities in one entry. Submitters should consult with the overall VFX Supervisor or VFX Producer to avoid conflicting entries.
If multiple entries are submitted for this Feature, all submitters will be notified that they must submit one joint entry or risk disqualification of all entries. If a payment has been made on a duplicate entry, the submitter may use that payment towards an entry in a different category.
WHAT SHOULD BE UPLOADED?
Work to Be Considered Length: 1:30 Max.*
Before & Afters Length: 2:00 Max.*
Optional Supporting Material PDF: 1:00 reading time
Submission format (new for 2023): Quicktime with video as ProRes 422 Proxy, 1920x1080p, 23.98fps, Rec709, Gamma 2.4. Audio as Stereo 16-bit 44.1/48KHz embedded uncompressed PCM. No exceptions.
*Not including the length of slates
Your entry is made of two parts:
The work you are submitting for the judges to view (the Work to Be Considered). Descriptive information about how the VFX for the project were created (the Before & Afters material).
Entrants are responsible for their own quality control. The VES accepts no responsibility for viewing materials that do not play properly, are submitted at the wrong resolution or format, or are of inferior quality (see Submission Format, below).
FACILITY IDs: Viewing materials (including Before & Afters),supplemental written materials, or slates may NOT contain the names of facilities, production company logos, logo bugs, or individuals that worked on the project. Entries containing such material will be required to resubmit without identifying marks or they may be disqualified
Work to Be Considered
This is the project material you wish to enter for an award. All Work to Be Considered must be submitted as premiered. Long single shots may be edited down for length by trimming the head or tail of the shot, or lifting one continuous section from the middle. However, you may NOT:
- Change the order of sequences from how they appeared within the project
- Change the order of or edit shots (except very long shots as stated above) within a sequence
- Put different contextual material around the Work to Be Considered other than how it was premiered
- Add fades or dissolves to “smooth” awkward transitions created by cutting down the sequence. However, you may place a few frames of black between segments Use sound other than the original sound track as premiered
- Add watermarks to any viewing material
You should provide some contextual material surrounding the Work to Be Considered where it is available. “Contextual Material” is the shots (visual effects or otherwise) immediately preceding or following the work you are submitting. This contextual material shows how the Work to Be Considered fits into the scene, sequence, or project. Contextual Material must be short and solely shown to set up the effects being presented.
Before & Afters
All entries must submit Before & Afters. The Before & Afters material must be unique to this entry and tailored to the category you are entering. Where the special (practical) effects played a major role in the project, the Before & Afters should include footage demonstrating this fact. Before & Afters entered in different categories from the same project must be significantly different from one another and must specifically address the shots and category being submitted. Before & Afters must demonstrate how the work was accomplished through one or more of the following:
- Storyboards Animatics and/or previs
- Raw plates
- Raw elements
- Work-in-progress (developmental progression of shot)
- The finished shot
- Company logos, logo bugs, or individual names identifying who worked on the entry are not permitted. Entries containing such material will be required to resubmit without identifying marks or they may be disqualified.
- Special Venue entries must include video footage of the project from the perspective of the audience.
- Real-Time entries should include video footage demonstrating game assets in their native authoring environment. Overlays showcasing hardware and software performance are also welcomed.
- You may not use the same Before & Afters clip for two different categories, though limited reuse of individual shots is permissible as long as they fit the intent of the category.
Your entry may be disqualified if the Before & Afters material contains any of the following:
Extraneous material that does not relate directly to the Work to Be Considered Shots or sequences that are not shown in the Work to Be Considered except for brief references from external sources, such as YouTube or other films Talking heads explaining the work (voice-over narration is acceptable)
Written Supporting Material
Submitters may, at their option, provide a concise written description of how the Work to Be Considered was created. Please submit a PDF file of your written material at the time of submission by uploading the PDF by clicking on “Actions>Upload supplemental material” on the Submission Form. PDFs of nominated entries will be posted on the View & Vote website. Do not send printed copies of written supporting material to the VES.
Guidelines for Written Material:
- Put the Submission Number on every page
- Keep the number of pages to a minimum
- Written material may not include the names of individuals, game studios nor publisher that directly worked on the visual effects.
- Reprints of magazine or web articles are not allowed
- Please name the PDF file the same as the submission number of your submission (e.g. 01-9999).
All sound used in the Work to Be Considered portion of the entry must be the original sync sound as premiered. Entries may be submitted MOS (Without Sound), but they must be clearly labeled as such on the slate. However, the Before & Afters material may have alternate audio, including relevant commentary. Commentary may not include the names of game studios, publishers or individuals that did the work, be self congratulatory, or otherwise off-topic.
The Head Slate goes at the beginning of each submission, and the Tail Slate goes at the end of each submission. Tail slates will be automatically generated when you create your submission. If revised materials are submitted, you do not need to update the Slate.
Submitting Viewing Materials
Viewing materials must be submitted in electronic form. We will not accept a submission in physical media form.
When you first made your submission you created a unique username and password to use for electronic material submissions. Use the same username and password for all your submissions. But keep in mind that each individual entry will also be given a unique file name that corresponds to only one specific Submission Number.
Submission Format: ProRes Proxy (new for 2023)
The new submission format for 2023 is Apple ProRes Proxy in a QuickTime wrapper (.mov).
The submission/encoding format is easy to use, and is compatible with all major computing platforms (PC, MAC, Linux). It has been designed to be practical on all but the slowest of Internet connections.
One tool that you can use to create a correct entry is Blackmagic’s DaVinci Resolve, the free version available for PC, Mac, and Linux is sufficient.
All viewing material must follow these guidelines:
- 1920x1080p, 23.98fps ProRes Proxy Video
- Color encoding per Rec. 709
- Gamma 2.4
- Audio should be stereo, embedded uncompressed PCM 16-bit 44.1/48KHz.
No exceptions to these requirements.
The VES is not responsible for any artifacting present in video files used for online voting that may be caused by interlaced footage.
The entry must be uploaded in two parts:
- The Work to Be Considered (the entry) is one upload; and
- The Before & Afters material is the second upload.
Use the VES slates on both uploads and follow the upload order below in assembling your submission:
Upload No. 1:
WORK TO BE CONSIDERED
|A)||:05||VES HEAD SLATE|
|C)||—||WORK TO BE CONSIDERED MATERIAL|
|E)||:01||VES TAIL SLATE|
Upload No. 2:
BEFORE & AFTERS
|A)||:05||VES HEAD SLATE|
|C)||—||BEFORE & AFTERS MATERIAL|
|E)||:01||VES TAIL SLATE|
Do not combine your uploads. Viewing material deviating from these format specs will not be accepted.
File Naming Conventions
Your uploaded submission(s) must be named as follows:
For Part 1: Work to Be Considered
- Entry ID.mov (This is the original project material)
For Part 2: Before & Afters
- Entry ID.beforeandafters.mov (This is your Before & Afters file)
For example: For Submission ID 02-0003, name your files as follows:
- Work to Be Considered: 02-0003.mov
- Before & Afters: 02-0003.beforeandafters.mov
WHAT ARE THE IMPORTANT DATES?
SUBMISSIONS OPEN: Monday, October 9, 2023
DEADLINE FOR SUBMISSIONS: Thursday, November 30, 2023, 11:59PM PST
NOTE: Unavailability of personnel to prepare submission materials in time to meet the entry deadline is not a valid reason to be granted a deadline extension.
22nd ANNUAL VES AWARDS TIMETABLE
(Dates subject to change)
|Period of Eligibility for Entries||January 1 – December 31|
|Rules & Procedures Posted||August 28|
|Entry Forms Available, Submissions Open——–||October 9|
|Submission Deadline||November 30, 2023|
|Global Nominating Panels||January 13|
|L.A. Nomination Judging Panels Hold Vote——-||January 13|
|Nominations Announced||January 16|
|On-Line Viewing & Vote (Members Only)||January 22 – February 4|
|22nd Annual VES Awards Gala||Wednesday, February 21, 2024|
WHAT ARE THE ENTRY FEES?
The total fee for each entry is $460, regardless of how many individuals are named on the submission or their VES affiliation.
Each VES member is entitled to one personal Submission Voucher that will cover that member’s entry fee for one entry only or that member’s pro-rated portion of one entry if he or she is a part of a team entry.
For purposes of pro-rating, VES vouchers are deemed to have a value of $115 regardless of the category being entered. Therefore, the non-VES entrants must pay the difference between the $460 total entry fee minus the value of the VES vouchers being applied to the entry.
- Example #1: Assume that an entry in category 4 (where a total of five entrants is allowed) is using two vouchers valued at $230. That leaves a balance of $230 to be split among the remaining three entrants for a total value of $460.
- Example #2: Assume that an entry in category 12 (limited to four entrants) is using one voucher only. That leaves a balance of $345 to be split among the remaining three entrants.
Each member may make a voucher by photocopying their valid VES membership card and including it with the submission as their portion of the entry fee.
Vouchers are non-transferable.
Payment must be received by the VES no later than 5 PM PST, November 30, 2023. Entries are not complete and will not be vetted until payment has been made.
HOW DO I SUBMIT?
Submissions may only be made through this VES Awards website by following the directions below.
- Designate ONE person to be your primary “go to” person for all VES Awards matters. This person is the official Submitter. He or she must sign the Submission Form.
- The submission form will be available starting on or about October 9, 2023 on this site.
- Click on “Submit an Entry” below.
- After clicking “Submit an Entry”, click on “Create New Submission.” Instructions will take you through the complete registration and submission process and will guide you on how to prepare your materials for upload.
- Give each entry a distinct project title (preferably the project’s main title) and entry name on both the entry form and on the slate (e.g., Main Title of Project: Avengers; Name of Clip: Hulk Smashes Loki).
- When you have completed the Submission Form, click ”Submit”. A unique submission number will be automatically issued. At the same time, slates will be automatically generated for your viewing materials.
- One submission per form. Do not combine multiple entries on a single submission form.
- Making a note of the official Submission Number. Do not lose this login information or share it with an unauthorized individual. You will need this information later if you have to make changes to your submission.
- Print or Download your completed entry form, have it signed by the appropriate individuals (electronic signatures are acceptable), upload the completed form to the site by the deadline, November 30, 2023.
- Entry fees should be paid by using the online credit card authorization form in the section “Submit an Entry”.
- Use the Submission Number in all correspondence relating to your entry.
- Upload your viewing materials in Submission Format (ProRes as specified above), no later than Thursday, November 30, 2023.
The VES Awards Committee may need to revise the text on this page. If we do, we will note any revisions below: